This moisturising, curl-loving gentle cleanser is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Plus, it’s a non-stripping, colour-safe shampoo that’s free of sulfate cleansers. We’re constantly listening to feedback from our Bb. Stylists and our community (that’s you), so we can offer the latest and greatest in innovation! So we’ve boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.